Swiss luxury wristwatch brand Oris recently unveiled a new logo, adding the words ‘Hölstein 1904’ beneath the brand name, paying homage to its birth place and year. With more than a century of tradition and expertise, the brand is ready to move forward among its competitors with its new tagline, “Go Your Own Way”.
At the heart of Oris lies its most distinctive creation – the mechanical watch, which captures the essence of watchmaking inherited from a long-standing history. Michael Meier, Oris regional manager, says that the brand places great emphasis on functional, high-quality designs. “Each Oris watch tells a story, inspired by the design highlights and characteristics that come to life, thanks to unparalleled workmanship and attention to detail. In fact, these are the very aspects that make a luxury watch worth the investment.”
In modern life, with the convenience of technology, watches seem to have taken a backseat to their successors, namely smartphones and gadgets. To put it bluntly, they have been relegated to ‘accessory’ status, serving merely as arm candy. Michael explains that because of this, Oris insists on only producing mechanical watches as their repertoire. The logic is simple: mechanical watches not only carry the precious values in watchmaking, but also deliver a more interactive aspect through their myriad intricate yet practical functions.
Touching upon the subject of current trends and younger markets, Meier shares: “The mechanical features of Oris watches are what makes them valuable keepsakes, even until today. If the current generation of consumers is interested in preserving this tradition, they are able to learn even more about mechanical watches through resources like the media and the Internet. When they learn to cherish and love the beauty of these wonderful timepieces, this contributes greatly to our brand’s confidence in the younger market.”
Bearing this in mind, the brand has placed a lot of thought in diversity, launching a variety of styles and functions to meet the discerning needs of varying markets. In Japan, vintage and retro-inspired watches are in demand, whereas on a local front, Malaysian customers prefer something sporty, such as the Oris Aquis.
Oris Baselword 2018 Watches：
Oris Source of Life Limited Edition
This timepiece is a celebration of water, the source of life. Inspired by the River Rhine, the diver’s watch is based on the iconic Oris Aquis, and therefore features the same renowned roster of high-performance functions. Water-resistant up to 30 bar (300m), the 43.5mm stainless steel case comes with either a matching metal bracelet or grey rubber strap, both of which have extendable stainless folding clasps, designed to be worn over a wetsuit.
The back is embossed with a map of the River Rhine, running through six countries from its source at Lai da Tuma a lake 2,343 metres up in the Swiss Alps. To pay tribute to the majestic power of life’s most precious elixir, exactly 2,343 watches are available in this edition.
Oris Big Crown ProPilot Calibre 114
World-renowned as a high-performance aviation watch, this edition of Big Crown is named after its Calibre 114, a hand-wound movement fully-developed by Oris. The signature feature lies in its oversized crown, allowing gloved airmen to adjust their watches quickly and easily back in the day.
The GMT function, with its 24-time zone, offers local time adjustment to the nearest half hour, useful for frequent travellers and businessmen who often transit between countries like India or Australia. Another interesting function is the 10-day power reserve, complete with a non-linear indicator at the 3 o’clock position, and a date and second counter at the 9 o’clock position.
Oris Divers Sixty-Five
A watch for many occasions, the Divers Sixty-Five carries a sleek, clean design, accentuated with hints of rose gold and black. Available in matching men’s and women’ sizes (40mm and 36mm respectively), the watch is waterproof up to 100m. Bronze elements, inspired by traditional diving equipment, gradually wears from a glossy finish to a matte, vintage effect, adding a more personalized touch.
The quick-strap change systems allows wearers to transition effortlessly between different straps without making a trip to the jeweler’s. Options include a light or dark brown leather strap, dark brown Nato strap, black rubber strap and stainless steel bracelet.
[Pre-Basel] All for a good cause
Before the big event at Baselworld, Oris takes us through a philanthropic journey, weaving tales of nostalgia with these meaningful timepiece creations.
Oris GMT Rega Limited Edition
Based off the brand’s popular Big Crown ProPilot, the Oris GMT Rega was launched to support Rega, a nonprofit air-rescue service in Switzerland. Founded 66 years ago, Rega works with a full professional medical team and emergency equipment, saving people from the treacherous slops of the Swiss Alps.
Coated in gunmetal grey PVD to offset the glare of a plane, the 45mm watch is powered by the self-winding Oris Calibre 748, and features the model’s signature oversized crown. The grey woven strap, with its deep red leather lining is reminiscent of an airplane seat belt, adding a masculine touch of understated style to the watch.
Oris Clipperton Limited Edition
Protecting and conserving the ocean has always been one of Oris’ missions. This one-of-a-kind watch was named after the ring-shaped Clipperton Island, the world’s most isolated landmass, which is unfortunately under threat due to illegal commercial fishing and pollution. Oris took its initiative a step further with the sponsorship of an expedition to the island to garner further awareness.
Modelled after the brand’s signature diver’s watch, Aquis, only 2,000 pieces of the Clipperton edition are available worldwide, with a gradient blue dial inspired by the clear waters of the water around the atoll. The 43.5mm stainless steel case is water resistant to 30 bar (300m), and has a screwed case back embossed with an outline of Clipperton Island and its coordinates. The hands are filled with Super-LumiNova pigment for clear readings, even when underwater in complete darkness.
As the first African American Master Diver in the US Navy, Carl Brashear was one of the most inspirational figures of the 20th century. Brashear was also an amputee, having lost his lower left leg in an accident during a mission to salvage a hydrogen bomb in 1966. This bronze-based, two-counter chronograph is the second limited-edition watch created to commemorate the legend. Bronze ages over time, which means each of the 2,000 watches made will take on a distinctive look, unique to the wearer.
Inside the watch is Oris Calibre 771, a special movement that also boasts an impressive 48-hour power reserve. The handsome blue dial complements the vintage brown leather strap, while the stainless steel case back features an embossed traditional diver’s helmet, together with Brashear’s famous mantra: “It’s not a sin to get knocked down, it’s a sin to stay down”, lending well-needed motivation to start every day on a positive note.
Further Reading：Tissot 男表新作，尽显奢雅豪气